Interoffice Memo free essay sample

Of course, we need to remember that this success is the result of smart branding decisions. Going forward, it is important to correctly identify and appeal to our target markets- young boys and young adults who have grown up with the series. Two-tier branding strategies are never easy, but I believe that here, it is possible so long as we can keep a cohesive core, based on our strongest character names. In order to best appeal to young boys, we must find ways to remain relevant to this target group. While comic books have become less relevant to these consumers, we have had enormous success introducing our characters to this age group through our movie offerings. Our toys have also proven effective in achieving this goal. We should definitely continue capitalizing on these proven methods. We should perform market research analyzing the market potential for new video and computer game offerings, and continue to offer innovative toys designed for interactive role-play. We will write a custom essay sample on Interoffice Memo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Ideally, we can time the release of these products with new movies featuring our character family. To appeal to the male, young-adult market, we need to work on increasing the accessibility and desirability of our products. By offering comic books and graphic novels on mobile devices, this tech-savvy target group will be able to access Marvel content with greater ease. Further, this group is more likely to value the collectible nature of our products. To take advantage of this, we could offer limited edition artwork and posters featuring our characters, created by both Marvel artists and popular artists within the age group. If we were able to secure prints from an artist like Banksy or Brock Davis featuring our characters in innovative ways, we could secure the attention of collectors and make our products more relevant to this highly-educated target. One of our biggest challenges as a company right now is increasing the visibility of our lesser-known characters. To achieve this, we should emphasize the familial nature of our characters: we must have them make â€Å"guest appearances† in the stories of core characters, and emphasize their relations. This way, we can introduce new characters in a familiar context. Further, we could offer limited-term free subscriptions to the comic books of unfamiliar characters with the purchase of graphic novels or DVDs. We should meet in the near future to discuss the strategic direction of our company. I believe this two-tier strategy has the potential to be quite successful, especially if we focus on innovating new ways to market our core characters while slowly introducing our less familiar brands in the context of the core. Please let me know when you are available.